Simply put: the principles behind Body|Plate|Mind are rooted in a deep understanding of human psychology. And we’ll let you in on the secret sauce: it’s all about hacking the motivational cycle. Most programs selling transformations focus solely on meal plans and guided workouts. They cater to an immediate need (“I want to lose weight” or “I want to get healthier”), and (hopefully) drive you to rewarding physical results that get you motivated and wanting more. But then why do so many people slip back into old patterns almost immediately after completing a new fitness program, even if they initially had good results? One word: mindset. The reward/need link of the motivational cycle is constantly changing. As you reach a weight loss goal, see a six-pack peeking through, or notice you feel more energetic and less bloated in the mornings, you begin to take that result for granted and need a new reward to drive you to higher levels of excellence. Most workout programs don’t account for this! That’s where Body||Plate|Mind comes in. [Pie-chart-like diagram labeled as follows: Body = Workouts Plate = Nutrition] Mind = Mental Reset Body|Plate|Mind’s three-pronged approach is a game changer for achieving personal excellence. Not only will you receive the tools needed to improve your nutrition and achieve higher levels of fitness, you’ll receive tried and true mindset hacks used by world-class athletes--the mindset hacks that differentiate the “good players” from consistent winners. Users must purchase a program to receive customized workout and meal plans and to enjoy this app’s content.